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Section: ArticlesTitle: The Impact of product diversification strategy on the corporate performance of large Spanish firms / Marisa Ramírez Alesón, Manuel Espita EscuerAuthor: Ramírez Alesón, MarisaNotes: The article analyzes the impact of product diversification on performance. The principal resuts indicate that the firms with intermediate levels of products diversification have the highest performance, while the firms with low and high level of diversification show significantly lower performance, which performance is not significantly different between themRelated records: En: Spanish Economic Review = Revista española de economía. - Madrid: Universidad Carlos III, Departamento de Economía. - Vol. 4, issue 2, June 2002 ; p. 119-137Materia / lugar / evento: ProductosLanzamiento de productosMercadosDiversificación empresarialEstrategia empresarialEmpresasEspañaOtros autores: Espita Escuer, Manuel Secondary titles: Título: Revista española de economía Other categories: 922.113Rights: In Copyright (InC)