The Impact of product diversification strategy on the corporate performance of large Spanish firms

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<title>Impact of product diversification strategy on the corporate performance of large Spanish firms</title>
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<title>Revista española de economía</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080309398">
<namePart>Ramírez Alesón, Marisa</namePart>
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<namePart>Espita Escuer, Manuel</namePart>
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<abstract>The article analyzes the impact of product diversification on performance. The principal resuts indicate that the firms with intermediate levels of products diversification have the highest performance, while the firms with low and high level of diversification show significantly lower performance, which performance is not significantly different between them</abstract>
<note type="statement of responsibility">Marisa Ramírez Alesón, Manuel Espita Escuer</note>
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<topic>Productos</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614577">
<topic>Lanzamiento de productos</topic>
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<topic>Mercados</topic>
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<topic>Diversificación empresarial</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Empresas</topic>
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<topic>España</topic>
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<title>Spanish Economic Review = Revista española de economía</title>
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<publisher>Madrid: Universidad Carlos III, Departamento de Economía</publisher>
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<text>Vol. 4, issue 2, June  2002 ; p. 119-137</text>
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