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Strategy as improvisational theater
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MAP20071502776
Moss Kanter, Rosabeth ‌
Strategy as improvisational theater / Rosabeth Moss Kanter
New technologies pose uncertainties for businesses, including the possibility of radical change.Some companies seize the opportunity to outpace competitors while others fall behind, as history clearly demostrates. The research describes the use of the improvisational model throws out the script, brings in the audience, and trusts the actors to be unpredictable that is, to innovate
En: Sloan Management Review. - Boston. - nº 2,Vol. 43, Winter 2002 ; p. 76-81
1. Estrategia empresarial ‌. 2. Cultura empresarial ‌. 3. Innovación empresarial ‌. 4. Motivación ‌. 5. Nuevas tecnologías ‌. 6. Cambio organizativo ‌. 7. Organización interna ‌. I. Title.