Pricing as a strategic capability
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
<record>
<leader>00000nab a2200000 i 4500</leader>
<controlfield tag="001">MAP20071502807</controlfield>
<controlfield tag="003">MAP</controlfield>
<controlfield tag="005">20080418123511.0</controlfield>
<controlfield tag="008">021024e20020321usa|||| | |00010|eng d</controlfield>
<datafield tag="040" ind1=" " ind2=" ">
<subfield code="a">MAP</subfield>
<subfield code="b">spa</subfield>
</datafield>
<datafield tag="084" ind1=" " ind2=" ">
<subfield code="a">922.113</subfield>
</datafield>
<datafield tag="245" ind1="1" ind2="0">
<subfield code="a">Pricing as a strategic capability</subfield>
<subfield code="c">Shantanu Dutta [et al]</subfield>
</datafield>
<datafield tag="520" ind1="8" ind2=" ">
<subfield code="a">The article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanently</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080545062</subfield>
<subfield code="a">Precios</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080545475</subfield>
<subfield code="a">Tarifas</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080606091</subfield>
<subfield code="a">Estrategia empresarial</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080598204</subfield>
<subfield code="a">Política empresarial</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080592578</subfield>
<subfield code="a">Política de precios</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080594312</subfield>
<subfield code="a">Ventaja competitiva</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080557591</subfield>
<subfield code="a">Competencia</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080546991</subfield>
<subfield code="a">Empresas</subfield>
</datafield>
<datafield tag="700" ind1="1" ind2=" ">
<subfield code="0">MAPA20080129576</subfield>
<subfield code="a">Dutta, Shantanu</subfield>
</datafield>
<datafield tag="773" ind1="0" ind2=" ">
<subfield code="w">MAP20077000185</subfield>
<subfield code="d">Boston</subfield>
<subfield code="g">nº 3,Vol. 43, Spring 2002 ; p. 61-66</subfield>
<subfield code="t">Sloan Management Review</subfield>
</datafield>
</record>
</collection>