What's your real cost of capital?

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<title>What's your real cost of capital?</title>
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<title>Harvard business review</title>
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<namePart>McNulty, James J</namePart>
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<abstract>The article describes a alternative  to capital asset pricing model (CAPM), it is market-derived capital pircing model (MCPM). This model is based on the traded prices of equity options on a company's shares. The results show that the discount rates given by MCPM are more realistic han the rates generated by CAPM</abstract>
<note type="statement of responsibility">James J. McNulty... [et al]</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545062">
<topic>Precios</topic>
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<topic>Política de precios</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080639389">
<topic>Balances</topic>
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<topic>Análisis de balances</topic>
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<topic>Capital inversión</topic>
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<topic>Gestión financiera</topic>
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<topic>Política empresarial</topic>
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<text>October 2002 ; p. 114-121</text>
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