The Competitive adventage of corporate philanthropy
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071503146 | ||
| 003 | MAP | ||
| 005 | 20080418123645.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 030109e20021201usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080230104$aPorter, Michael E. | |
| 245 | 1 | 4 | $aThe Competitive adventage of corporate philanthropy$cMichael E. Poter, Mark R. Kramer |
| 520 | 8 | $aThe article describes the "strategic philanthropy" which is used as a form of public relations or advertising, promoting a company's image or brand through cause-related marketing or other high-profile sponorships and explains its social and economic benefits | |
| 650 | 1 | 7 | $0MAPA20080620776$aAcción social de la empresa |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 1 | 1 | $0MAPA20080613181$aBeneficios empresariales |
| 650 | 1 | 1 | $0MAPA20080555788$aPatrocinio |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 2 | 7 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 700 | 1 | $0MAPA20080137519$aKramer, Mark R. | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gDecember 2002 ; p. 56-68 |