What becomes an icon most?
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071503395 | ||
| 003 | MAP | ||
| 005 | 20080418123814.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 030312e20030301usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080166205$aHolt, Douglas B. | |
| 245 | 1 | 0 | $aWhat becomes an icon most?$cDouglas B. Holt |
| 520 | 8 | $aEvery company wishes it could turn its brand into a icon, a symbol consumers identify with and celebrate. The article shows that the process of creating one isn't random, but neither does it look like conventional marketing | |
| 650 | 1 | 1 | $0MAPA20080541408$aImagen |
| 650 | 1 | 1 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 1 | 1 | $0MAPA20080557706$aCreatividad |
| 650 | 1 | 1 | $0MAPA20080600938$aDirección de empresas |
| 650 | 1 | 1 | $0MAPA20080613181$aBeneficios empresariales |
| 650 | 1 | 1 | $0MAPA20080600945$aDirección estratégica |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gMarch 2003 ; p. 43-49 |