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What becomes an icon most?
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MAP20071503395
Holt, Douglas B. ‌
What becomes an icon most? / Douglas B. Holt
Every company wishes it could turn its brand into a icon, a symbol consumers identify with and celebrate. The article shows that the process of creating one isn't random, but neither does it look like conventional marketing
En: Harvard business review. - Boston. - March 2003 ; p. 43-49
1. Imagen ‌. 2. Publicidad ‌. 3. Marketing estratégico ‌. 4. Creatividad ‌. 5. Dirección de empresas ‌. 6. Beneficios empresariales ‌. 7. Dirección estratégica ‌. 8. Estrategia empresarial ‌. I. Title. II. Título: Harvard business review.