Issues in marketing online insurance products : an exploratory look at agents'use, attitudes, and views of the impact of the Internet
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071503403 | ||
| 003 | MAP | ||
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| 008 | 030313e20020923usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080190613$aEastman, Kevin L. | |
| 245 | 1 | 0 | $aIssues in marketing online insurance products$b: an exploratory look at agents'use, attitudes, and views of the impact of the Internet$cKevin L. Eastman, Jacqueline K. Eastman, Alan D. Eastman |
| 520 | 8 | $aThe use of the Internet to buy and sell products has increased dramatically over the past five years. However, the insurance industry has been slow to focus on the online business to consumer market, and insurance industry purchases of insurance have been relatively small. This article uses a survey of insurance agents in Florida to examines the manner in which insurance agents use and view the Internet as a method of marketing insurance products | |
| 650 | 1 | 1 | $0MAPA20080547738$aInternet |
| 650 | 0 | 1 | $0MAPA20080586294$aMercado de seguros |
| 650 | 1 | 1 | $0MAPA20080590567$aEmpresas de seguros |
| 650 | 1 | 1 | $0MAPA20080598358$aProductos de seguros |
| 650 | 1 | 1 | $0MAPA20080583415$aAgentes de seguros |
| 650 | 1 | 1 | $0MAPA20080586546$aNuevas tecnologías |
| 650 | 1 | 1 | $0MAPA20080568863$aEstados Unidos |
| 650 | 1 | 1 | $0MAPA20080571566$aCasos prácticos |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080299828$aEastman, Jacqueline K. | |
| 700 | 1 | $0MAPA20080161255$aEastman, Alan D. | |
| 710 | 2 | $0MAPA20080465346$aAmerican Risk and Insurance Association | |
| 740 | 0 | $aRisk management and insurance review | |
| 773 | 0 | $tRisk management and insurance review$dNew York : The American Risk and Insurance Association$gVol. 5, nº 2 Fall 2002 ; p. 117-134 |