R&D comes to services : Bank of America's pathbreaking experiments
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| 001 | MAP20071503554 | ||
| 003 | MAP | ||
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| 008 | 030422e20030401usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080117610$aThomke, Stefan | |
| 245 | 1 | 0 | $aR&D comes to services$b: Bank of America's pathbreaking experiments$cby Stefan Thomke |
| 520 | 8 | $aServices companies have long suffered from haphazard approaches to innovation. But a leading bank is proving that service development can be as rigorous as product development. | |
| 650 | 1 | 1 | $0MAPA20080538217$aBanca |
| 650 | 1 | 1 | $0MAPA20080594602$aAnálisis de mercados |
| 650 | 1 | 1 | $0MAPA20080602772$aOperaciones bancarias |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 1 | 1 | $0MAPA20080598082$aPlanes de desarrollo |
| 650 | 1 | 1 | $0MAPA20080601119$aEmpresas de servicios |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gApril 2003 ; p. 70-79 |