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R&D comes to services : Bank of America's pathbreaking experiments
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Section: Articles
Title: R&D comes to services : Bank of America's pathbreaking experiments / by Stefan ThomkeAuthor: Thomke, Stefan ‌
Notes: Services companies have long suffered from haphazard approaches to innovation. But a leading bank is proving that service development can be as rigorous as product development.Related records: En: Harvard business review. - Boston. - April 2003 ; p. 70-79Materia / lugar / evento: Banca ‌Análisis de mercados ‌Operaciones bancarias ‌Innovación empresarial ‌Planes de desarrollo ‌Empresas de servicios ‌Secondary titles: Título: Harvard business review
Other categories: 921.91
Rights: In Copyright (InC)
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