Global gamesmanship
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071503743 | ||
| 003 | MAP | ||
| 005 | 20080418123942.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 030527e20030501usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080199326$aMacMillan, Ian C. | |
| 245 | 1 | 0 | $aGlobal gamesmanship$cby Ian C. MacMillan, Alexander B. van Putten and Rita Gunther McGrath |
| 520 | 8 | $aWhen the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage. | |
| 650 | 1 | 1 | $0MAPA20080630270$aInternacionalización de la empresa |
| 650 | 1 | 1 | $0MAPA20080576677$aMercado exterior |
| 650 | 1 | 1 | $0MAPA20080594602$aAnálisis de mercados |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 1 | 1 | $0MAPA20080572945$aMultinacionales |
| 650 | 1 | 1 | $0MAPA20080617868$aPlanificación estratégica |
| 700 | 1 | $0MAPA20080343064$avan Putten, Alexander B. | |
| 700 | 1 | $0MAPA20080265007$aGunter McGrath, Rita | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gMay 2003 ; p. 62-71 |