MAP20071504228 Andrew, James P. Innovating for cash / by James P. Andrew and Harold L. Sirkin There are several ways to bring a new product to market. If you're not looking at all of them, odds are you're leaving big money on the table En: Harvard business review. - Boston. - September 2003 ; p. 76-83 1. Innovación empresarial . 2. Lanzamiento de productos . 3. Financiación . 4. Beneficios empresariales . 5. Inversiones . 6. Empresas . I. Sirkin, Harold L. . II. Title. III. Título: Harvard business review.
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