Section: Articles Title: Innovating for cash / by James P. Andrew and Harold L. SirkinAuthor: Andrew, James P. Notes: There are several ways to bring a new product to market. If you're not looking at all of them, odds are you're leaving big money on the table.Related records: En: Harvard business review. - Boston. - September 2003 ; p. 76-83Materia / lugar / evento: Innovación empresarial Lanzamiento de productos Financiación Beneficios empresariales Inversiones Empresas Otros autores: Sirkin, Harold L. Secondary titles: Título: Harvard business reviewOther categories: 922.112 Rights: In Copyright (InC) See issue detail