Section: Articles Title: How to pitch a brilliant idea / by kimberly D. ElsbachAuthor: Elsbach, Kimberly D. Notes: Before you even know it, the stranger across the desk has decided what kind of person you are. Knowing how you'll be stereotyped allows you to play to, and control, the other guy's expectations.Related records: En: Harvard business review. - Boston. - September 2003 ; p. 117-123Materia / lugar / evento: Creatividad Innovación empresarial Técnicas de comunicación Marketing personal Secondary titles: Título: Harvard business reviewOther categories: 922.112.1 Rights: In Copyright (InC) See issue detail