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How to pitch a brilliant idea

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MARC record
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001  MAP20071504229
003  MAP
005  20220912145407.0
007  hzruuu---uuuu
008  030912e20030901usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080262747‎$a‎Elsbach, Kimberly D.
24510‎$a‎How to pitch a brilliant idea‎$c‎by kimberly D. Elsbach
5208 ‎$a‎Before you even know it, the stranger across the desk has decided what kind of person you are. Knowing how you'll be stereotyped allows you to play to, and control, the other guy's expectations.
65011‎$0‎MAPA20080557706‎$a‎Creatividad
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65001‎$0‎MAPA20080615550‎$a‎Técnicas de comunicación
65011‎$0‎MAPA20080586164‎$a‎Marketing personal
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎September 2003 ; p. 117-123