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How to pitch a brilliant idea
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MAP20071504229
Elsbach, Kimberly D. ‌
How to pitch a brilliant idea / by kimberly D. Elsbach
Before you even know it, the stranger across the desk has decided what kind of person you are. Knowing how you'll be stereotyped allows you to play to, and control, the other guy's expectations
En: Harvard business review. - Boston. - September 2003 ; p. 117-123
1. Creatividad ‌. 2. Innovación empresarial ‌. 3. Técnicas de comunicación ‌. 4. Marketing personal ‌. I. Title. II. Título: Harvard business review.