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How to pitch a brilliant idea

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      <subfield code="a">How to pitch a brilliant idea</subfield>
      <subfield code="c">by kimberly D. Elsbach</subfield>
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      <subfield code="a">Before you even know it, the stranger across the desk has decided what kind of person you are. Knowing how you'll be stereotyped allows you to play to, and control, the other guy's expectations.</subfield>
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      <subfield code="g">September 2003 ; p. 117-123</subfield>
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