The Forgotten strategy
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071504540 | ||
| 003 | MAP | ||
| 005 | 20080418124301.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 031121e20031101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080163778$aGhemawat, Pankaj | |
| 245 | 1 | 4 | $aThe Forgotten strategy$cby Pankaj Ghemawat |
| 520 | 8 | $aMost of modern global strategy focuses on minimizing differences between countries. Perhaps it's time to dust off approaches that exploit those differences as well. Why is globalization proving so hard to get right? The answer is related in part to how companies frame their globalization strategies. In many if not most cases, companies see globalization as a matter of taking a superior business model and extending it geographically, with necessary modifications, to maximize the firm's economies of scale | |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080561796$aCompetencias |
| 650 | 1 | 1 | $0MAPA20080623081$aGlobalización de la economía |
| 650 | 1 | 1 | $0MAPA20080630270$aInternacionalización de la empresa |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gNovember 2003 ; p. 76-84 |