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The Forgotten strategy

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071504540
003  MAP
005  20080418124301.0
007  hzruuu---uuuu
008  031121e20031101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080163778‎$a‎Ghemawat, Pankaj
24514‎$a‎The Forgotten strategy‎$c‎by Pankaj Ghemawat
5208 ‎$a‎Most of modern global strategy focuses on minimizing differences between countries. Perhaps it's time to dust off approaches that exploit those differences as well. Why is globalization proving so hard to get right? The answer is related in part to how companies frame their globalization strategies. In many if not most cases, companies see globalization as a matter of taking a superior business model and extending it geographically, with necessary modifications, to maximize the firm's economies of scale
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080561796‎$a‎Competencias
65011‎$0‎MAPA20080623081‎$a‎Globalización de la economía
65011‎$0‎MAPA20080630270‎$a‎Internacionalización de la empresa
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎November 2003 ; p. 76-84