Coming up short : on nonfinancial, performance, measurement
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| 001 | MAP20071504541 | ||
| 003 | MAP | ||
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| 008 | 031124e20031101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080303242$aIttner, Christopher | |
| 245 | 1 | 0 | $aComing up short$b: on nonfinancial, performance, measurement$cby Christopher D. Ittner and David F. Larcker |
| 520 | 8 | $aIn the past decade, increasing numbers of companies have been measuring customer loyalty, employee satisfaction, and other performance areas that are not financial but that the belive ultimately affect profitability. Doing so can offer several benefits. But the reality is that only a few companies realize these benefits. Why? | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080562533$aFinanciación |
| 650 | 1 | 1 | $0MAPA20080607180$aMedición de la calidad |
| 700 | 1 | $0MAPA20080197858$aLarcker, David F. | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gNovember 2003 ; p. 88-95 |