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Coming up short : on nonfinancial, performance, measurement
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Title: Coming up short : on nonfinancial, performance, measurement / by Christopher D. Ittner and David F. LarckerAuthor: Ittner, Christopher ‌
Notes: In the past decade, increasing numbers of companies have been measuring customer loyalty, employee satisfaction, and other performance areas that are not financial but that the belive ultimately affect profitability. Doing so can offer several benefits. But the reality is that only a few companies realize these benefits. Why?Related records: En: Harvard business review. - Boston. - November 2003 ; p. 88-95Materia / lugar / evento: Estrategia empresarial ‌Management ‌Financiación ‌Medición de la calidad ‌Otros autores: Larcker, David F. ‌
Secondary titles: Título: Harvard business review
Other categories: 922.111
Rights: In Copyright (InC)
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