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Making routine customer experiences fun

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071504623
003  MAP
005  20220912145354.0
008  031212e20030923usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080051464‎$a‎Morgan, Ivor
24510‎$a‎Making routine customer experiences fun‎$c‎Ivor Morgan and Jay Rao
5208 ‎$a‎Businesses are increasingly trying to enhance customers' experiences, but that's not easy when dealing with scenarios that are inherently routine. The authors relate how three companies have been successful at injecting fun into seemingly neutral environments
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65001‎$0‎MAPA20080598877‎$a‎Satisfacción laboral
65001‎$0‎MAPA20080555313‎$a‎Motivación
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
7001 ‎$0‎MAPA20080002367‎$a‎Rao, Jay
7730 ‎$w‎MAP20077000185‎$d‎Boston‎$g‎nº 1,Vol. 45, Fall 2003 ; p. 93-95‎$t‎Sloan Management Review