Making routine customer experiences fun
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071504623 | ||
| 003 | MAP | ||
| 005 | 20220912145354.0 | ||
| 008 | 031212e20030923usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080051464$aMorgan, Ivor | |
| 245 | 1 | 0 | $aMaking routine customer experiences fun$cIvor Morgan and Jay Rao |
| 520 | 8 | $aBusinesses are increasingly trying to enhance customers' experiences, but that's not easy when dealing with scenarios that are inherently routine. The authors relate how three companies have been successful at injecting fun into seemingly neutral environments | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 0 | 1 | $0MAPA20080598877$aSatisfacción laboral |
| 650 | 0 | 1 | $0MAPA20080555313$aMotivación |
| 650 | 1 | 1 | $0MAPA20080571566$aCasos prácticos |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 700 | 1 | $0MAPA20080002367$aRao, Jay | |
| 773 | 0 | $wMAP20077000185$dBoston$gnº 1,Vol. 45, Fall 2003 ; p. 93-95$tSloan Management Review |