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Making routine customer experiences fun

Fichero PDF / PDF file
MAP20071504623
Morgan, Ivor
Making routine customer experiences fun / Ivor Morgan and Jay Rao
Businesses are increasingly trying to enhance customers' experiences, but that's not easy when dealing with scenarios that are inherently routine. The authors relate how three companies have been successful at injecting fun into seemingly neutral environments
En: Sloan Management Review. - Boston. - nº 1,Vol. 45, Fall 2003 ; p. 93-95
1. Estrategia empresarial . 2. Innovación empresarial . 3. Satisfacción laboral . 4. Motivación . 5. Casos prácticos . 6. Servicio al cliente . 7. Ventaja competitiva . I. Rao, Jay . II. Title.