Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market
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| 100 | 1 | $0MAPA20080253264$aRangan, Subramanian | |
| 245 | 1 | 0 | $aResearch notes and commentaries$b: explaining outcomes in competition among foreign multinationals in a focal host market$cSubramanian Rangan and Aldemir Drummond |
| 520 | 8 | $aMultinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally | |
| 650 | 1 | 1 | $0MAPA20080568399$aCompetitividad |
| 650 | 1 | 1 | $0MAPA20080572945$aMultinacionales |
| 650 | 0 | 1 | $0MAPA20080580414$aEstrategia global |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080597641$aMercados financieros |
| 650 | 1 | 1 | $0MAPA20080590857$aEvolución histórica |
| 700 | 1 | $0MAPA20080190422$aDrummond, Aldemir | |
| 773 | 0 | $wMAP20077100307$tStrategic management journal$dChichester [etc.] : Wiley$gVol. 25, nº 3, March 2004 ; p. 285-293 |