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Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market
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MAP20071504959
Rangan, Subramanian ‌
Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market / Subramanian Rangan and Aldemir Drummond
Multinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally
En: Strategic management journal. - Chichester [etc.] : Wiley. - Vol. 25, nº 3, March 2004 ; p. 285-293
1. Competitividad ‌. 2. Multinacionales ‌. 3. Estrategia global ‌. 4. Estrategia empresarial ‌. 5. Mercados financieros ‌. 6. Evolución histórica ‌. I. Drummond, Aldemir ‌. II. Title.