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Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market

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<rdf:Description>
<dc:creator>Rangan, Subramanian</dc:creator>
<dc:creator>Drummond, Aldemir</dc:creator>
<dc:date>2004-03-01</dc:date>
<dc:description xml:lang="es">Multinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/56859.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Competitividad</dc:subject>
<dc:subject xml:lang="es">Multinacionales</dc:subject>
<dc:subject xml:lang="es">Estrategia global</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Mercados financieros</dc:subject>
<dc:subject xml:lang="es">Evolución histórica</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market</dc:title>
<dc:relation xml:lang="es">En: Strategic management journal. - Chichester [etc.] : Wiley. - Vol. 25, nº 3, March 2004 ; p. 285-293</dc:relation>
</rdf:Description>
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