Section: Articles Title: Achieving deep customer focus / Sandra VandermerweAuthor: Vandermerwe, Sandra Notes: Customer-focused transformation is producing long- term, sustainable growth through a systemic, tested process. The approach gets all employees collaborating to identify the outcomes that customers need- and to help them get thereRelated records: En: Sloan management review. - Boulder. - Spring 2004 ; p. 26-34Materia / lugar / evento: Estrategia empresarial Empresas Management Servicio al cliente Fidelización de clientes Secondary titles: Título: Sloan management reviewOther categories: 922.112 Rights: In Copyright (InC) See issue detail