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Sharpening the intangibles edge
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MAP20071505438
Lev, Baruch ‌
Sharpening the intangibles edge / Baruch Lev
Intangible assets- a skilled work force, patents and know-how, software, strong customers relationships, brands, unique organizational desings and processes, and the like- generate most of corporate growth and share holder value. They account for well over half the market capitalization of public companies. They absorb a trillion dollars of corporate investmet funds every year. In fact, this "soft" assests are what give today's companies their hard competitive edge
En: Harvard business review. - Boston. - June 2004 ; p. 109-116
1. Empresas ‌. 2. Activos intangibles ‌. 3. Inversiones ‌. I. Title. II. Título: Harvard business review.