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Don't be unique, be better
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Section: Articles
Title: Don't be unique, be better / Patrick Barwise, Seán MeehanAuthor: Barwise, Patrick ‌
Notes: Conventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, successful businesses offer them something simpler but much more importantRelated records: En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 23-26Materia / lugar / evento: Estrategia empresarial ‌Marketing ‌Satisfacción del cliente ‌Orientación al cliente ‌Fidelización de clientes ‌Otros autores: Meehan, Seán ‌
Secondary titles: Título: Sloan management review
Other categories: 922.112.1
Rights: In Copyright (InC)