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Building ambidexterity into an organization

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Section: Articles
Title: Building ambidexterity into an organization / Julian Birkinshaw, Cristina GibsonAuthor: Birkinshaw, Julian
Notes: The technological downturn, political turmoil and economic uncertainty of the last five years have reaffirmed to managers the importance of adaptability, the ability to move quickly toward new opportunities, to adjust to volatile markets and to avoid complacency. Successful companies are not just nimble, innovative and proactive; they are also good at exploiting the value of their propetary assets, rolling out existing business models quickly and taking the costs out of existing operationsRelated records: En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 47-55Materia / lugar / evento: Estrategia empresarial Estructura empresarial Management Organizaciones Otros autores: Gibson, Cristina
Secondary titles: Título: Sloan management review
Other categories: 922.111