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Strategies for competing in a changed China
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MAP20071505677
Williamson, Peter ‌
Strategies for competing in a changed China / Peter Williamson, Ming Zeng
The success of local companies is threatening multinationals'plans to conquer the China market. Global companies must build new competencies in several areas if they are to regain the upper hand
En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 85-91
1. Multinacionales ‌. 2. Estrategia empresarial ‌. 3. China ‌. 4. Inversiones extranjeras ‌. I. Zeng, Ming ‌. II. Title. III. Título: Sloan management review.