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Bringing customers into the boardroom
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Section: Articles
Title: Bringing customers into the boardroom / Gail J. McGovern... [et al.]
Notes: Most corporate boards are completely in the dark about their companies'marketing strategies. A simple series of management reports can give them they light they needRelated records: En: Harvard business review. - Boston. - November 2004 ; p. 70-80Materia / lugar / evento: Empresas ‌Marketing estratégico ‌Satisfacción del cliente ‌Otros autores: McGovern, Gail J. ‌
Other categories: 922.112.1
Rights: In Copyright (InC)
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