Search
Documentation Center

Blue ocean strategy
Fichero PDF / PDF file
Section: Articles
Title: Blue ocean strategy / W. Chan Kim, Renée MauborgneAuthor: Kim, Chan W ‌
Notes: Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market spaceRelated records: En: Harvard business review. - Boston. - nº. 82, October 2004 ; p. 76-84Materia / lugar / evento: Empresas ‌Estrategia empresarial ‌Otros autores: Mauborgne, Renée ‌
Secondary titles: Título: Harvard business review
Other categories: 922.111
Rights: In Copyright (InC)
‌ See issue detail