MAP20071506156 Kim, Chan W Blue ocean strategy / W. Chan Kim, Renée Mauborgne Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space En: Harvard business review. - Boston. - nº. 82, October 2004 ; p. 76-84 1. Empresas . 2. Estrategia empresarial . I. Mauborgne, Renée . II. Title. III. Título: Harvard business review.
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