How industries change

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      <subfield code="a">The trajectories outlined above can help you anticipate how change will unflod in your industry, and how to take advantege of opportunities as they emerge. To get out from under  industry threats, your company must cultivate a deep understanding of how changes to the industry will unfold over time</subfield>
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      <subfield code="g">nº. 82, October 2004 ; p. 87-94</subfield>
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