MAP20071506246 Rayport, Jeffrey F. Best face forward / Jeffrey F. Rayport, Bernard J. Jaworski The new frontier of competitive advantage is the customer interface. Making yours a winner will require the right people, and, increasingly, machines on the front lines En: Harvard business review. - Boston. - December 2004 ; p. 47-58 1. Empresas . 2. Ventaja competitiva . 3. Interfaz . 4. Servicio al cliente . 5. Satisfacción del cliente . 6. Reingeniería de la empresa . 7. Nuevas tecnologías . I. Jaworski, Bernard J. . II. Title. III. Título: Harvard business review.
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