How strategists really think : tapping the power of analogy
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| 001 | MAP20071506780 | ||
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| 100 | 1 | $0MAPA20080192549$aGavetti, Giovanni | |
| 245 | 1 | 0 | $aHow strategists really think$b: tapping the power of analogy$cGiovanni Gavetti, Jan W. Rivkin |
| 520 | 8 | $aMuch of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choices | |
| 650 | 1 | $0MAPA20080549602$aAnalogías | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080558222$aEstrategias |
| 650 | 1 | 1 | $0MAPA20080610180$aDesarrollo organizativo |
| 650 | 1 | 1 | $0MAPA20080594688$aAnálisis estratégico |
| 700 | 1 | $0MAPA20080113766$aRivkin, Jan W. | |
| 773 | 0 | $wMAP20077100345$dBoston$gVol. 83, nº 4 April 2005 ; p. 54-63$tHarvard Business Review |