MAP20071506782 Denrell, Jerker Selection bias and the perils of benchmarking / Jerker Denrell Impressive studies show that following best practices, focusing on the core, and building a strong culture are among the secrets of business success. But beware: these and other received ideas may also be the secrets of failure En: Harvard Business Review. - Boston. - Vol. 83, nº 4 April 2005 ; p. 114-119 1. Management . 2. Estrategia empresarial . 3. Benchmarking . 4. Técnicas de gestión . 5. Empresas . I. Title.