Centro de Documentacion de Fundación MAPFRE - Perfect prospects : insurers are stepping up their courtship of Asian Americans, the fastest growing -and most affluent- race in the United States

MAP20071507072

Perfect prospects : insurers are stepping up their courtship of Asian Americans, the fastest growing -and most affluent- race in the United States / by Meg Green

The Asian Americans have the fastest growing population of any racial group in the nation. While Asian Americans, as part of their culture, value saving money for the future, caring for the family and education children, many didn't understand the importance of financial planning. It's a good market for insurers, because Asian Americans tend to be more affluent and more educated than most Americans

En: Best's review. - Oldwick, New Jersey. - August 2005 ; p. 22-26

1. Mercado de seguros . 2. Estados Unidos . 3. Asiáticos . 4. Mercado potencial . 5. Análisis de mercados . I. Rollins, John . II. Title. III. Título: Best's review.