The Perfect message at the perfect moment
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071507422 | ||
| 003 | MAP | ||
| 005 | 20080418125513.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 051214e20051101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080168025$aKalyanam, Kirthi | |
| 245 | 1 | 4 | $aThe Perfect message at the perfect moment$cKirthi Kalyanam and Monte Zweben |
| 520 | $aContact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know it | ||
| 650 | 0 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080601621$aFilosofía empresarial |
| 650 | 1 | 1 | $0MAPA20080597504$aMarketing relacional |
| 650 | 1 | 1 | $0MAPA20080589189$aAtención al cliente |
| 700 | 1 | $0MAPA20080088477$aZweben, Monte | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gNovember 2005 ; p. 112-120 |