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The Perfect message at the perfect moment

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      <subfield code="a">Contact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know it</subfield>
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