Competition in internet retail markets: : the impact of links on web site traffic
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| 001 | MAP20071507462 | ||
| 003 | MAP | ||
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| 007 | hzruuu---uuuu | ||
| 008 | 051221e20050801gbr|||| | |00010|eng d | ||
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| 245 | 1 | 0 | $aCompetition in internet retail markets:$b: the impact of links on web site traffic$cChristine Ennew... [et al.] |
| 520 | 8 | $aLinks improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites. | |
| 650 | 0 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 0 | 1 | $0MAPA20080547738$aInternet |
| 650 | 0 | 1 | $0MAPA20080560003$aPáginas web |
| 650 | 1 | 1 | $0MAPA20080573355$aPosicionamiento |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080161651$aEnnew, Christine | |
| 740 | 0 | $aLong range planning | |
| 773 | 0 | $tLong range planning$dOxford [etc.]$gVol. 38, nº 4, August 2005 ; p. 359-372 |