Competition in internet retail markets: : the impact of links on web site traffic

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Competition in internet retail markets</title>
<subTitle>: the impact of links on web site traffic</subTitle>
</titleInfo>
<titleInfo type="alternative">
<title>Long range planning</title>
</titleInfo>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080161651">
<namePart>Ennew, Christine</namePart>
<nameIdentifier>MAPA20080161651</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">gbr</placeTerm>
</place>
<dateIssued encoding="marc">2005</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
</physicalDescription>
<abstract>Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites.</abstract>
<note type="statement of responsibility">Christine Ennew... [et al.]</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080547738">
<topic>Internet</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080560003">
<topic>Páginas web</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080573355">
<topic>Posicionamiento</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
</subject>
<classification authority="">922.13</classification>
<relatedItem type="host">
<titleInfo>
<title>Long range planning</title>
</titleInfo>
<originInfo>
<publisher>Oxford [etc.]</publisher>
</originInfo>
<part>
<text>Vol. 38, nº 4, August 2005 ; p. 359-372</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">051221</recordCreationDate>
<recordChangeDate encoding="iso8601">20220901134114.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20071507462</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>