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Pitfalls in evaluating market orientation : an exploration of executives' interpretations
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Section: Articles
Title: Pitfalls in evaluating market orientation : an exploration of executives' interpretations / Katy MasonAuthor: Mason, Katy ‌
Notes: Companies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situationRelated records: En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 373-391Materia / lugar / evento: Empresas ‌Análisis de mercados ‌Orientación al mercado ‌Competencia ‌Management ‌Coordinación ‌Otros autores: Harris, Lloyd C. ‌
Secondary titles: Título: Long range planning
Other categories: 922.1
Rights: In Copyright (InC)
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