Search
Documentation Center

The Microeconomics of Customer Relationships
Fichero PDF / PDF file
Section: Articles
Title: The Microeconomics of Customer Relationships / Fred ReichheldAuthor: Reichheld, Fred ‌
Notes: Using net-promoter score, a metric that, in most industries, correlates well with a company's growth rate, managers can evaluate how investments aimed at improving the customer experience actually affect the bottom lineRelated records: En: Sloan management review. - Boulder. - Vol. 47, nº 2, Winter 2006 ; p. 73-78Materia / lugar / evento: Industrias ‌Productos ‌Estrategia empresarial ‌Empresas de servicios ‌Secondary titles: Título: Sloan management review
Other categories: 922.1
Rights: In Copyright (InC)
‌ See issue detail