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Using IT to boost call-center performance
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MAP20071507804
Pietraszek, Wayne E. ‌
Using IT to boost call-center performance / Wayne E. Pietraszek and Adesh Ramchandran
Call centers, making targeted improvements involving more cost- effective technologies, are finally saving money and improving revenues with IT. It's time for executives to take a second look at these technologies
En: The McKinsey Quarterly : web exclusive. - New York : Mckinsey & Company. - Marcj 2006 ; [5] p
1. Call centers ‌. 2. Nuevas tecnologías ‌. 3. Servicio al cliente ‌. 4. Automatización ‌. 5. Marketing de servicios ‌. I. Ramchandran, Adesh ‌. II. McKinsey & Company ‌. III. Title.