Inside the mind of the Chinese consumer
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071507829 | ||
| 003 | MAP | ||
| 005 | 20080418125655.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 060327e20060301usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 245 | 1 | 0 | $aInside the mind of the Chinese consumer$cWilliam McEwen... [et al.] |
| 520 | 8 | $aFor the last decade, the Gallup organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges | |
| 650 | 1 | $0MAPA20080538422$aChina | |
| 650 | 1 | 1 | $0MAPA20080552251$aProductos |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080568399$aCompetitividad |
| 650 | 1 | $0MAPA20080598341$aProductos de consumo | |
| 650 | 1 | 1 | $0MAPA20080624019$aComportamiento del consumidor |
| 650 | 0 | 1 | $0MAPA20080608231$aPsicología del consumo |
| 650 | 0 | 1 | $0MAPA20080601492$aEstudios comparativos |
| 650 | 1 | 1 | $0MAPA20080591922$aMercados emergentes |
| 700 | 1 | $0MAPA20080140687$aMcEwen, William | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gMarch 2006 ; p. 68-76 |