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Notes: It takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer research and development at the front lines will turn wishes into an enduring competitive edge - and a growing market capRelated records: En: Harvard business review. - Boston. - April 2006 ; p. 108-116Materia / lugar / evento: Servicio al cliente Innovación empresarial Ventaja competitiva Investigación de mercados Segmentación de clientes Otros autores: MacMillan, Ian C.
Secondary titles: Título: Harvard business review
Other categories: 922.112

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Manage customer-centric-innovation-systematically